Aloe Remineralizing Toothpaste in a Tube by Jade Bloom - Most Effective Overall Toothpaste - Take The 6 Month Challenge

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Old Price: $24.95

$12.95 Special Price

Old Price: $24.95

$ 12.95 Special Price


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Quick overview:
FLAVOR GUIDE: The flavors in our toothpaste are very strong and choosing the right flavor will change your brushing experience. The citrus flavors are preferred for kids and others looking for a more mild flavor. For people with sensitive gums, we recommend clove as the 100% pure clove essential oil will naturally reduce gum sensitivity and last for hours. All flavors are created only with 100% pure essential oils. A little goes a long way. We know you will absolutely LOVE this stuff!



Remineralizing Toothpaste by Jade Bloom

The same great remineralizing and all-natural formula as our jar toothpaste, but now it comes in the convenience of a tube.  Read all our amazing reviews from our jar toothpaste.

Take Our 6 Month Challenge & Discover The Best Toothpaste In The World

Our toothpaste actually remineralizes teeth with regular use and boosts your immune system with the benefits of 100% pure essential oils.  It is a superior, all-natural formulation that is completely glycerin free.  Most commercial toothpaste use glycerin, but recent studies show that glycerin prohibits tooth remineralization and even lowers enamel microhardness (see studies below).  Discover Jade Bloom's remineralizing Toothpaste made with 100% pure essential oils; the last toothpaste you'll ever buy.



1. Remineralizes Tooth Enamel

2. Boosts Immunity

3. Naturally Whitens Teeth

4. Unique Flavors Made From 100% Pure Essential Oils Tastes Great

5. Naturally-Occurring menthol Leaves Your Mouth Feeling Fresh & Clean

6. Every Ingredient Is All Natural With No Use Of Glycerin, Fluoride, Triclosan, SLS, Artifical Sweeteners, Propylene Glycol, DEA, or Microbeads

7. Available In 12 Flavors. Kid's Love them!

8. Comes in 2-ounce silicone re-usable / washable tubes.  A little goes a long long way.


How To Use

1. Pop the top 

2. Squeeze silicone carefully to apply a pea-sized amount on your toothbrush

3. Brush your teeth as normal for 2 minutes.  Repeat each morning and night.

4. For best results rinse your mouth with Jade Bloom's pH Restore - All Natural Mouthwash, and avoid putting products in your mouth that contain glycerin or alcohol.


Ingredients (read below for scientific studies)

Coconut oil (Cocos nucifera), Aloe Vera Gel (A. barbadensis Mill), Cocoa butter (Theobroma oil), Calcium hydroxyapatite, Calcium silicate, Baking soda, Xylitol, Sclerotium gum, Gluconolactone, Sodium benzoate, 100% pure essential oils (varies by flavor)


The Science Behind The Ingredients We Use

Calcium Hydroxyapatite or Nano-Hydroxyapatite --  The calcium in our teeth exists in a crystalline form that creates a lattice-like structure known as hydroxyapatite.  This key ingredient is very unique and extremely important in promoting enamel remineralization.  The U.S National Library of Medicine published a study in 2014 saying that Hydroxyapatite "is certainly superior to conventional fluoride, and [has] good results on the sensitivity of the teeth."  Hydroxyapatite, as an ingredient in toothpaste, is more expensive than flouride, but can effectively remineralize our teeth when glycerin isn't present.  Jade Bloom is one of the first makers of toothpaste to include this ingredient in their formulation.

Click Here To Read The Study Performed By The U.S. National Library Of Medicine On Hydroxyapatite

Click Here To Read More About The Chemical Structure of Hydroxyapatite on Wikipedia

Click Here To Read Another Short Study By The U.S. National Library of Medicine on Tooth Remineralization From Hydroxyapatite


Calcium Silicate --  The secret behind the regeneration of tooth enamel comes from the right balance of Calcium Silicate with Calcium Hydroxyapatite in the absence of glycerin.  The food grade Calcium Silicate used by Jade Bloom is a white free-flowing powder derived from limestone and diatomaceous earth.  In a recent study by the U.S National Library of Medicine, they concluded that toothpaste using Calcium Silicate "was able to re-harden acid-challenged tooth enamel to a greater extent than a normal fluoride toothpaste."  This is a relatively new ingredient that is more commonly used in toothpaste formulations by companies looking to rebuild tooth enamel and the results have been very promising from the studies we have seen.

Click Here To Read The Study Performed By The U.S. National Library of Medicine on Calcium Silicate


Aloe Vera Gel --  Aloe vera has a lot to offer in the field of dentistry, a lot of studies is on the way to utilize the effective antimicrobial property of the miracle plant. Interest is gathering for the use of aloe vera in dentistry and this natural therapy is already proved its unlimited use in our field.

Click Here To Read The Study Performed By The U.S. National Library of Medicine on Aloe Vera Gel

Click Here To Read Another Study on Aloe Vera Gel For Gingivitis, Periodontitis, and other Oral Conditions


Baking Soda (also known as bicarbonate of soda) -- We use a small amount of baking soda in our formulation to provide natural whitening and to act as a mild abrasive for the plaque.  Baking soda can effectively whiten teeth by removing stains caused by foods and beverages.  The U.S. National Library of Medicine performed a study in 2011 specifically to determine if toothpaste containing baking soda were more effective at removing plaque than toothpaste not containing baking soda.  The conclusion from the study was positive and also determined that plaque removal was also much more effective in hard to reach areas of the dentition.

Click Here To Read The Study Performed By The U.S. National Library of Medicine on Baking Soda


Fractionated Coconut Oil --  Coconut oil provides many different health benefits for our body and mouths.  Additionally, in Jade Bloom's formulation, it helps create a natural pasty consistency that people are used to feeling in their mouth when brushing their teeth.  When coconut oil is fractionated it removes the long chain of triglycerides known as lauric acid.  Once this fatty acid is removed the oil remains liquid at cooler temperatures whereas non-fractionated coconut oil becomes a solid at any temperature below 76 degrees Fahrenheit.  Fractionated coconut oil is commonly used holistically in the practice of "oil pulling" to help clear the gums of bad bacteria although there currently aren't scientific studies supporting or disapproving the effectiveness of this practice.  Studies do show, however, that coconut oil is effective in attacking streptococcus mutant bacteria which causes cavities.  

Click Here To Read The Study In The British Dental Journal on Coconut Oil Inhibiting Cavities


Xylitol -- A naturally occurring carbohydrate that Jade Bloom uses to sweeten the flavor of PROTECT toothpaste.  Although the research on the benefits that Xylitol can provide for our teeth is new, the U.S. National Library of Medicine does acknowledge that "data from recent studies indicate that xylitol can reduce the occurrence of dental caries in young children, schoolchildren, and mothers, and in children via their mothers."

Click Here To Learn More About Xylitol

Click Here To Read The Statement From The U.S. National Library of Medicine On Xylitol


PROTECT Immunity Blend of Essential Oils -- Jade Bloom's PROTECT blend of 100% pure essential oils contains Clove, Lemon, Cinnamon Bark Ceylon, Eucalyptus, and Rosemary.  This blend of essential oils boosts immunity and promotes good health.

Click Here To Learn More About Jade Bloom's PROTECT Immunity Blend of Essential Oils



The Science Behind The Ingredients We Didn't Use

Glycerin --  Is a colorless, odorless, viscous liquid also known as glycerol.  It's no wonder that almost every conventional toothpaste makers use glycerin in their formulation because it is cheap, keeps toothpaste from drying out, allows it to easily be squeezed from a tube, and even tastes sweet in our mouths.  The problem with glycerin is it creates a film on our teeth that can't be rinsed away and it can take days before it completely wears off.  The film affects the ability of our saliva to naturally protect our teeth.  The U.S. National Library of Medicine performed a study with glycerin on teeth and reported that the microhardness of tooth enamel decreased with continued use.  The results of the study concluded that "glycerin and their associations may change the microhardness of sound and demineralized dental tissues."   Another study showed that glycerin mouth cleaning swabs used by hospitals may actually cause dental erosion.

Click Here To Read More On The Study on Glycerin By The U.S. National Library of Medicine 

Click Here To Read The Study By The U.S. National Library of Medicine on Glycerin Mouth Cleaning Swabs

Click Here To Read More About Glycerin on Wikipedia


Fluoride -- A naturally occurring and inorganic element that is widely used throughout the dental industry.  Fluoride has been shown to reduce cavities by making tooth enamel more resistant to plaque and sugars in the mouth.  Studies also show it may effectively reverse the signs of early tooth decay.  Although the benefits of fluoride for our teeth have been known and understood for decades to a degree that cities have legally passed fluoridation of central water sources, there is growing interest and even extensive studies to understand the dangers of fluoride in recent years.  The U.S. government department is known as the EHP (Environmental Health Perspectives) performed an extensive study on the neurotoxicity caused in children from high exposures to fluoride and concluded that "the results support the possibility of an adverse effect of high fluoride exposure on children’s neurodevelopment."  Water fluoridation practices to this day still exist in 70% of the communities within the U.S. even though studies clearly show that the rates of tooth decay are not lower in those cities that choose to fluoridate the water and the rates of tooth decay do not increase within those cities that vote to stop water fluoridation.  The Fluoride Action Network has been working to educate the public and lawmakers on these surprising statistics and has compiled a list of 50 reasons that the practice of water fluoridating should cease. published a report on the major findings of the risks of over-fluoridation to be cancer, dental fluorosis, and bone fractures (see below to read this study).

Click Here To Read More About The Study of Neurotoxicity From Flouride By The EHP

Click Here To Read 50 Reasons Why Water Fluoridation Should Stop By The Fluoride Action Network

Click Here To Read Major Findings Of The Risks of Fluoride By Health.Gov 


Triclosan -- The popular toothpaste, Colgate Total, contains an antibacterial chemical called triclosan, which allows the company to tout it as the “only toothpaste approved by the FDA to help fight plaque and gingivitis.”  But while triclosan has been shown to help prevent gingivitis, the benefit comes at a steep price. The chemical has been linked to concerns over antibiotic resistance and endocrine disruption.  Endocrine-disrupting chemicals are a serious concern, as they can promote a wide variety of health problems, including breast, ovarian, prostate, and testicular cancer, preterm and low birth weight babies, precocious puberty in girls, and undescended testicles in boys.  Some animal studies showed that triclosan caused fetal bone malformations in mice and rats, which may hint at hormonal effects. Further, triclosan may interfere with a type of cell signaling in brain, heart, and other cells, such that researchers noted it “may not be worth potential risks.”  The chemical has also been linked to cancer, with research finding triclosan may promote breast cancer progression. The state of Minnesota has already banned most uses of triclosan, but it’s still widely sold across the US in toothpaste, hand soap, makeup, and more.  Toothpaste appears to be one of the most potent delivery vehicles for the chemical, as research found people who brushed their teeth with Colgate Total had more than five times as much triclosan in their urine as those who did not. (see below for data compiled by Dr. Mercola)


Sodium Lauryl Sulfate (SLS) -- Many kinds of toothpaste contain surfactants like sodium lauryl sulfate, sodium laureth sulfate (SLS), or sodium lauryl ether sulfate (SLES). Surfactants are chemicals responsible for the foaming action of the toothpaste, but they also interfere with the functioning of your taste buds by breaking up the phospholipids on your tongue.  This enhances bitter tastes and is thought to be the reason why everything tastes so bad right after you've brushed your teeth. Not to mention, SLS has even been linked to skin irritation and painful canker sores, with research suggesting an SLS-free toothpaste should be used for people with recurring sores.  However, one of the main problems with SLS is that the manufacturing process (ethoxylation) results in it being potentially contaminated with 1,4 dioxane, a carcinogenic byproduct. The manufacturing process also releases carcinogenic volatile organic compounds into the environment.  SLS is also registered as an insecticide and may have toxic effects on marine life, including fish, insects, and crustaceans.  The manufacturers actually tried to get approval to market SLS as a pesticide for organic farmers, but the application was denied because of its potential for environmental damage. (see below for data compiled by Dr. Mercola)


Artifical Sweeteners -- Aspartame and other artificial sweeteners are often added to commercial toothpaste. Aspartame is primarily made up of aspartic acid and phenylalanine. The phenylalanine has been synthetically modified to carry a methyl group, which provides the majority of the sweetness.  That phenylalanine methyl bond, called a methyl ester, is very weak, which allows the methyl group on the phenylalanine to easily break off and form methanol. You may have heard the claim that aspartame is harmless because methanol is also found in fruits and vegetables.  However, in fruits and vegetables, the methanol is firmly bonded to pectin, allowing it to be safely passed through your digestive tract. Not so with the methanol created by aspartame; there it's not bonded to anything that can help eliminate it from your body.  That's problem number one.  Problem number two relates to the fact that humans are the only mammals who are NOT equipped with a protective biological mechanism that breaks down methanol into harmless formic acid.  In humans, the methyl alcohol travels through your blood vessels into sensitive areas, such as your brain, where the methanol is converted to formaldehyde. And since there's no catalase present, the formaldehyde is free to cause enormous damage to your tissues.  Symptoms from methanol poisoning are many and include headaches, ear buzzing, dizziness, nausea, gastrointestinal disturbances, weakness, vertigo, chills, memory lapses, numbness, and shooting pains in the extremities, behavioral disturbances, and neuritis.  (see below for data compiled by Dr. Mercola)


Propylene Glycol -- Propylene glycol is a type of mineral oil that, in the industrial grade, is used in antifreeze, paints, enamels, and airplane de-icers. The pharmaceutical-grade form is used in many personal care products, including toothpaste, as a surfactant. Research on the safety of propylene glycol in personal care products is lacking, although it’s a known skin, eye, and lung irritant and may cause organ system toxicity.  This is clearly not a substance you want to be brushing your teeth with. (see below for data compiled by Dr. Mercola)


Diethanolamine (DEA) -- DEA is found in many foaming products such as toothpaste. It’s a known hormone disrupter and can react with other ingredients to form a potential carcinogen called NDEA (N-nitrosodiethanolamine), which is readily absorbed through the skin and has been linked with cancers of the stomach, esophagus, liver, and bladder.  The Environmental Working Group (EWG) ranks DEA as a number 10 in its cosmetics database (the most toxic score) due to high concerns of organ system toxicity, contamination concerns, and irritation, along with moderate cancer risk. The California Environmental Protection Agency lists DEA as a possible human carcinogen. (see below for data compiled by Dr. Mercola)


Microbeads -- Microbeads are tiny plastic pellets found in body washes, facial scrubs, toothpaste, and more. The microbeads go down your drain, through the filters at most wastewater treatment plants, and out into the environment. Plastic microbeads absorb toxins from the water and are eaten by a wide variety of marine life and, ultimately, by humans as well. There’s good reason to boycott any toothpaste containing microbeads, even aside from the obvious environmental threat. Last year, a Dallas dental hygienist reported finding the microbeads in patients’ teeth.  The bits were found in Crest microbead toothpaste and were getting trapped under patients’ gums. This gives food and bacteria an entrance to your gum line, which could actually cause gum disease.  Procter & Gamble, which makes Crest, reported they would stop using the microbeads by 2016 as a result. But while it seems the use of microbeads is on its way out, the Personal Care Products Council (PCPC) is lobbying to have microbeads made from biodegradable plastic such as polylactic acid (PLA) remain in personal care products.


Click Here To Read About Toxic Ingredients Used In Toothpastes By Dr. Mercola


Frequently Asked Questions  

Question: Can this toothpaste actually remineralize my teeth and stop cavities?

Answer: Yes it can.  See studies performed above on the benefits of the natural ingredients used in our toothpaste formulation for calcium hydroxyapatite and calcium silicate.


Question: Can this toothpaste help with my teeth and gums sensitivity?

Answer: Yes, according to the U.S. National Library of Medicine, the main ingredient in our toothpaste (calcium hydroxyapatite), is superior to fluoride and has "good results on the sensitivity of teeth."


Question: What are essential oils and why are they in this toothpaste?

Answer: This is a great question and we have actually created a short 3-minute video to introduce you to the wonderful healing world of essential oils.  Click here to watch the introduction to essential oils now.


Question: Who is Jade Bloom?

Answer: Contrary to popular belief, Jade Bloom is not the name of a person.  It is the name of the fastest growing essential oils company in the world that grows, distills, and bottles 100% pure essential oils and oil infused products such as this toothpaste.  Click here to watch our 2-minute video to learn more about Jade Bloom.


Question: What does this toothpaste taste like?

Answer: The flavor of this toothpaste is unique and stems from the combination of essential oils we chose to use to boost immunity.  We use 6 different 100% pure essential oils: Peppermint, Clove, Lemon, Cinnamon Bark Ceylon, Rosemary, and Eucalyptus.  The flavor can be best described as minty with a cinnamon undertone.


Question: Can I return this toothpaste if I don't like it?

Answer: Yes absolutely!  Jade Bloom stands behind every product we sell with our No-Risk Guarantee that allows you to sample any of our products risk-free.  If you are not completely satisfied with this toothpaste then not only can you return it for a full refund, but we will pay the shipping costs in both directions.  Click here to read our No-Risk Guarantee.


Question: Is there a way to sample this toothpaste for free?

Answer: Yes we have 2 options.  You can purchase it and sample it risk-free.  If you are not fully satisfied then take advantage of our No-Risk Guarantee that provides you with a full refund and Jade Bloom covers the shipping costs in both directions.  Also, Jade Bloom provides every U.S. household with the ability to sample $30.00 in free products by enrolling for free in Jade Bloom University to increase your knowledge in natural health and healing.  Click here to learn more about Jade Bloom University.


Question: Are there any synthetic or harmful ingredients in this toothpaste?

Answer: No there are not.  Every ingredient we use is all natural and safe to use.  See the section above about "The Science Behind The Ingredients We Use".


Question: Are there any other benefits to using this toothpaste over traditional toothpaste not already listed?

Answer: Yes there are.  Because our toothpaste doesn't use water like many other kinds of toothpaste, this toothpaste won't dry out like traditional toothpaste do if you leave the lid off.  That means if you leave the cap off of this toothpaste, no matter how long it is exposed to the air, it will always stay the same consistency at room temperature and will never dry out.  Also, many people with arthritis in their hands have reported that it is difficult to squeeze toothpaste from a tube, so they really appreciate the convenient and pain-free design of a jar of toothpaste.




The above statements have not been evaluated by the FDA

This information is for educational purposes only, it is not intended to treat, cure, prevent or, diagnose any disease or condition. Nor is it intended to prescribe in any way. This information is for educational purposes only and may not be complete, nor may its data be accurate.

Safety precautions: Extremely potent use with care. Consult a professional reference for correct dilution ratios prior to application.

Avoid in pregnancy and lactation. Keep away from eye area. Keep out of reach of children.


You won't find a higher quality, more effective remineralizing toothpaste anywhere!

Additional Information

UPC Barcode 641990787108
Scientific Data No

Customer Reviews

love it
By Patches Atkinson
September 17, 2018 4:41:03 PM MDT

I love love love the new toothpaste in the tube smells and taste great. I will order more.

Received "original" flavor free
By Elden Givens
September 14, 2018 12:05:55 PM MDT

Terrible taste. Will have to try another flavor. The opening in the tube, too small; have to squeeze very hard to get paste come out.

So good!
By Rachel
September 14, 2018 10:59:19 AM MDT

I didn't think I would love this but I do. If you can get over the fact that it doesn't foam up like regular toothpaste and that it doesn't have a very strong it does wonders for your teeth! My teeth feel so clean and my gums seem healthier!

5 Stars
By Jackie Wilson
September 14, 2018 9:53:31 AM MDT

Takes a while to get used to the texture. Just knowing that it’s good for my teeth helps and I’m glad that they put it in a tube!

Best toothpaste EVER hands down!
By Krissy
September 13, 2018 7:31:16 PM MDT

I am in love with this toothpaste. I'm not picky, I can stand homemade toothpastes and natural toothpastes that aren't conventional, I actually love the JB toothpaste in a jar. However, this natural toothpaste has totally spoiled me and I fear I will never be able to use any other natural toothpaste ever again! This toothpaste has a wonderful consistency that doesn't instantly turn to liquid/oil in your mouth, it glides on smooth and stays smooth. It coasts your teeth and gums beautifully and a little goes a long way, I don't use nearly as much as shown in product video. I love the ingredients, they're so good for your teeth and lack all the harmful 'usual suspects.' For anyone new to trying this kind of toothpaste, do not wet your toothbrush. Put the toothpaste on a clean dry toothbrush and brush without water. Of course, use water to rinse out your mouth when done. Hooked for life! Now I have to try other flavors as I've been using the original Protect.... I love it but I want to try more. I think I'll go with the Tea Tree & Myrrh and then Cinnamon for my next orders.

Love it!
By Monica C.
September 13, 2018 10:01:01 AM MDT

I love this toothpaste! It does the job and you have no mess. Teeth feel clean and polished and you have a wonderful fresh mouth after use. I will be using this from now on and am going to make my kids use it too!

By Kim Isley
September 11, 2018 7:09:32 PM MDT

I love it in the tube so much better than in the little pot!! Much easier to use, taste is amazing, and teeth feel great!

By Judy Grimes
September 11, 2018 5:11:12 PM MDT

I liked the toothpaste. Made my teeth feel cleane. But I got a sore on my gum. I stopped using it. I think I will try the one with clove in it.

Love Love Love
By Gma'sOils
September 5, 2018 8:09:30 AM MDT

I love this new toothpaste. So much easier to use! I bought the original. Can't wait to try other flavors.

Wonderful Toothpaste
By Amina
August 28, 2018 7:56:01 AM MDT

I looove this toothpaste. I love the silicone container it comes in, and I love the essential oil of choice. I love everything about it. Will have a review after i've used it for 3 months. Thanks again.

Awesome toothpaste
By Oily Princess
August 24, 2018 10:57:47 AM MDT

This toothpaste is amazing the clove flavor is hot but I love the flavor.

Love the container
By Eileen G
August 15, 2018 5:04:19 PM MDT

I really enjoy their toothpaste. I started with their protect in the jar. I tried their Tea tree/myrrh blend in the new silicone tube. I like the tube and the fact you can reuse it once the toothpaste is gone!

Love this tooth paste
By Gina Dionne
August 15, 2018 5:29:40 AM MDT

This is the best tooth paste I've ever used. I will never go back to store tooth paste. This leaves your whole feeling clean. When I wake in the morning, my mouth still feels clean. It's amazing!

By OilyVegan74
July 24, 2018 7:38:04 AM MDT

This is a great addition to your natural self care.

Works Wonders
By Megan
July 20, 2018 12:05:45 PM MDT

I've always had cavities and sensitivity, since using this I have not gotten any new ones and my pain has decreased significantly.

Love this toothpaste
By Irene
July 19, 2018 8:37:09 PM MDT

Tried this toothpaste and the way it makes your teeth feel so smooth and clean is just the best. We tried Lemon first and I think it needs a bit more lemon flavor. It is very hard to get out of the tube and ours is especially dry and crumbly inside.

Love it!
By Leah
July 17, 2018 6:17:20 AM MDT

My kids love it, and it works great!

Tea tree and Myrhh
By Kerri Hope
July 4, 2018 4:18:26 PM MDT

I love the flavor of this though it might sound a little strange. I do find I have to scrub pretty good to get a clean tooth feeling, and while I love this squeeze tube with other products, it's a little difficult with the toothpaste as it seems to require quite a bit of squeezing to get it out. I do plan on trying out some other flavors. This does make my gums feel much better and it seems to help with tooth sensitivity as well.

Toothpaste and Mouthwash
By Angela Fischer
July 3, 2018 9:08:30 PM MDT

First off I want to say that I love both of these items. I read a review about the toothpaste causing sores and wondered if they used the mouthwash too. I was using both twice a day and had the same problem. I decided to stop using the mouthwash for a few days and my mouth cleared up. Now I only use the mouthwash once a day and everything seems to be fine. Both of the items work Great!! My mouth feels clean and my teeth are actually getting a little whiter. I had two root canals last fall and was having a hard time with them healing. This toothpaste and mouthwash has really helped. Proof is in the X-rays!

By Lyn Poole
July 2, 2018 9:28:15 AM MDT

I bought two different favors and love it! Will be using this forever. I always have bleeding at my gum line and soreness but it is totally gone after two weeks of use. I bought the citrus or orange flavor and the original... they are hard to get out of the tube but I remove cap and swipe instead! Love it!

We love this toothpaste!
By Brenda Soldan
June 30, 2018 9:51:48 AM MDT

My husband and I started to use this toothpaste (original formula) for the last two weeks. We absolutely love this product. Yes, a bit hard to squeeze out of the tube but your teeth feel so clean. The ingredients such as coconut oil and the essential oils are a nice boost to the immune system with out putting those conventional chemicals in your mouth. Just purchased the spearmint to try a different flavor. We will continue to use!

Strong flavor
By Nancy
June 26, 2018 6:28:36 AM MDT

I tried the Clove. Clove is a hot oil and is very very strong in this toothpaste. In fact so strong it burns my mouth. I’m going to try adding a carrier oil ( coconut oil)) to try to cut the burning. I will try another flavor next time.

Sores in my mouth
By Samantha
June 22, 2018 12:04:10 AM MDT

I have been using this for two weeks. I have the tangerine. I want to love this toothpaste. It leaves my teeth and whole mouth feeling fresh and clean. It has really whitened my teeth as well. My problem is that its leaving my gums sore and causing blisters. Its also very hard to squeeze out and the EO that is used in this puddles all throughout the tube. Like its not mixed well enough. Im not sure if there is too much oil in this or what the problem is. My husband is using it and also has gotten a sore in his mouth as well. Its almost like its eating away my gums or something. :( I really want to like this but im afraid i may have to stop using it as it may be causing more damage than good.

Better and better
By Alex
June 21, 2018 2:30:40 AM MDT

Jade Bloom is just getting more and more innovative with their healthy alternatives to traditional products, that over time hurt us. I love this toothpaste. They work hard to make the switch-over to a healthier lifestyle a little easier. This toothpaste is awesome. I thought I needed Fluoride in my toothpaste to prevent cavities. I’m not thinking that is the case anymore, thanks to Jade Bloom.

Lemon is not for me
By Michelle
June 19, 2018 2:42:39 PM MDT

I like the idea of this toothpaste in the tube but the lemon is not for me. It is very hard to get out of the tube and I'm having some joint discomfort right now so I am not really able to use it. Also, the flavor is ok, but I had thought it would be a bit more robust. It does not leave my mouth feeling refreshed. It may work well for cleaning the teeth but I would not buy this flavor again.

Love it!
By Cherilyn
June 19, 2018 2:35:15 PM MDT

I order two so far... The original (which I love) and I recently ordered the clove for my daughter. I tried the clove also... It is very strong flavor and smell. I like clove but the first time I used it I though Yuck! Lol however, I got used to it and my daughter likes it because it numbs her whole mouth. Her teeth are bad and it normally hurts her to brush so the numbing factor is good for her!
Next I will be ordering a mint flavor for my son. :-)
This is definitely a different brushing experience for us but we like it!

Great toothpaste!
By Lisa Crowe
June 19, 2018 9:38:55 AM MDT

I was so excited to try this toothpaste! I've been using the toothpaste in the jar for almost a year. I have highly sensitive teeth so I wasn't sure it would be a good fit for me. I knew that I'd know in three days. I started using it and I've never looked back! I love this tube! A little harder to squeeze than I would have thought but oh so worth it! I bought Cinnamon for my husband and Lemon for me...perfection! Thank you for coming through again Jade Bloom!!!

By Lois
June 18, 2018 6:28:52 PM MDT

Love this toothpaste. Leaves your mouth feeling cleaner than ever before.

SO. Refreshing!
By Brittany M
June 18, 2018 4:27:44 PM MDT

In love

Better than expected
By Mariella Wolf
June 15, 2018 9:43:20 PM MDT

Being on pre-order it took a little longer to receive, but definitely exceeded my expectations. It doesn't foam like commercial toothpastes but the taste is pleasant and benefits of essential oils (teatree and myrrh) are incomparable.

Great product
By Tarrah
June 15, 2018 6:28:49 PM MDT

I really like this toothpaste. I’ve been using it for 3 weeks. My daughter uses the lemon but I LOVE the cinnamon! It’s hot but my mouth & tongue feel clean after using it. I bought another tube for a friend who has demineralization on her teeth. I’ll report her results in a few months.

Pleasantly Surprised
By Angela
June 14, 2018 10:36:25 PM MDT

I have been using this for almost two weeks. I ordered the original and like the flavor. This is not like your typical toothpaste, so it may take a little bit of getting use to. I also ordered the mouthwash with it. The toothpaste really cleans your teeth. I don't seem to have that buildup on my teeth as the day goes by. I really do like the combination of toothpaste and mouthwash. I highly recommend giving it a try.

By Linda
June 14, 2018 9:55:17 PM MDT

I ordered the Clove and it leaves my mouth feeling tingly clean!! I LOVE IT!!!! I've been using DoTerra OnGuard toothpaste which is wonderful as well but I think I like the Jade Bloom better!!!

not good
By jenny
June 13, 2018 10:10:43 PM MDT

i ordered the lemon flavor disappointed it has a strange artificial taste. i love lemon too. i don't feel my teeth are clean after using it. i would not recommend this toothpaste.

COMPANY RESPONSE - June 14, 2018 9:30 AM - Jenny, we’re very sorry to hear you weren’t happy with the lemon flavor of our toothpaste. We recommend you try one of the other 11 different flavors as it can dramatically change your brushing experience and we’re confident you’ll find a flavor you will love. Please contact our customer support and they’ll be happy to help you return your tube for a full refund or a flavor exchange.

By Taylor
June 13, 2018 8:52:50 AM MDT

I love this toothpaste! It can take a little while to get used to but it’s so worth it! Every time I went to the dentist I would have at least 2 cavities. I went today after I’ve been using this product and nothing! I even had a couple spots they were watching for cavities and they are no longer problems areas. I am so thrilled. My mouth is so fresh after using it and that feeling lasts longer

tooth paste
By Roxanne
June 11, 2018 3:36:05 PM MDT

I like the consistency of it and the taste is ok. I haven't used it long enough to know if it is whitening my teeth yet. But my mouth does feel clean .

Love it!
By Charity
June 10, 2018 4:22:15 PM MDT

Feels like you just left the dentists chair!

Cinnamon tube paste
By Holly
June 9, 2018 10:41:08 PM MDT

I used to get the cinnamon paste in the jar and it was spicy but bearable. This tube paste is so so hot that i can barely brush my teeth. I can literally see the cinnamon oil pooling in the tube. My bathroom smelks like big red gum. (Which isnt a terrible thing). Im going to keep going in hopes that it calms down but ill probably go for a different flavor next time. Its burning my mouth.

Lemon Toothpaste
June 9, 2018 8:34:22 AM MDT

This is great toothpaste! The lemon is similar to lemon meringue pie (just not as sweet obviously!). This left my teeth silky smooth and very clean feeling. I follow with the mouth wash, it is very minty and my mouth stays fresh for a long time!

remineralizing toothpaste protect
By ann lasiter
June 7, 2018 2:55:51 PM MDT

i ordered the original and I love the way it cleans my teeth,really cleans well. Clove is really good for teeth. Great stuff

By Renee
June 6, 2018 4:51:42 PM MDT

I ordered the original and also clove and I like them both a lot; my teeth feel really clean!! Clove is a bit stronger than the original. But I alternate and like them both!

June 5, 2018 2:05:02 PM MDT

I love the taste of the clove and it does take away all the stains and gives me a white smile with no plaque on my teeth. Very clean feel and taste and my teeth do not get that sensitive feeling after.

Love it!!!!
By W Morgan
June 4, 2018 4:51:18 PM MDT

I had tongue cancer surgery on May 7, 2018, I was allergic to the RX Mouthwash from the Doctor then my order from Jade came in with the toothpaste and mouthwash and I love it. It will burn the lips if you are not careful, but I love the way it makes my mouth feel and my teeth are whiter. I would recommend either / both to anyone.

Toothpaste in a tube
By Lisa B
June 4, 2018 12:14:13 PM MDT

I have only used it 1 time so far......I got the tangerine and I like the taste ! I am hoping that it works on sensitive teeth like the protect does because I like having a variety of flavors to choose from !

By Dotti
June 4, 2018 10:26:50 AM MDT

It cleans well, didn't do well on keeping my teeth white. I found after using a week, my teeth were less white. I'm going back to using the organc toothpaste I was using. I do like the tube, though, good idea.

Love the toothpaste
By Connie
June 4, 2018 10:10:09 AM MDT

I received clove and tea tree-myrrh. I love both of them! The first few times the taste was strange on the tea tree-myrrh but now it’s fine. The clove is great when I’ve irritated my gums.

By Jacquelyn Jubinville
June 3, 2018 7:25:11 AM MDT

I must say this toothpaste takes some getting use to. The taste is what bothers me but I must say my teeth have not felt this clean in forever. I will definitely keep using this product.

Love it
By Angelica
June 2, 2018 5:56:59 PM MDT

It took a while for my shipment to get to me but was so worth the wait since the pre-order. My teeth feel so clean even after drinking my coffee and still by the end of dinner. A little does go a long way, pea size amount. I got clove flavor, it's just a tad strong but bearable for me. I love it!!

Eliminated 2 cavities
By Stephanie
June 1, 2018 7:40:37 PM MDT

Before I started this toothpaste I had 4 cavities because my teeth were not remineralizing. I am now down to 2. Amazing..word of caution on the cinnamon flavor..the new formula is way more intense than the kind that came in the jar. I liked it better than this tube. I have a blister on my lip, not sure if it is from the toothpaste but it is like burn blister and it burns my lips. I will switch to the original next order.

Just wow.
By Alex
May 31, 2018 3:59:16 PM MDT

I love the toothpaste in a jar AND this version. This is actually much easier to apply to the toothbrush and also has a smoother consistency. It tastes and works well, leaves my mouth feeling very clean and fresh. No harmful chemicals or foaming agents! The ingredients used are truly one-of-kind. I’ll just have to switch it up!! Plenty of flavors too!

Great paste, but not in cinnamon
By bnbbradford
May 31, 2018 2:12:18 PM MDT

I ordered the cinnamon flavored toothpaste. I love the texture, not grainy and the squeeze tube is a huge improvement over the jar. The cinnamon flavor, which I've ordered in the jar form is much hotter. I can barely use a drop without having to rinse my mouth from the cinnamon oil which means I'm not getting the full benefit of the toothpaste when I'm rinsing it out almost as soon as I've stared brushing. I even tried squeezing the tube to move the toothpaste around hoping the oil may have just separated a bit, but no, that didn't help.

Love this toothpaste
By Faye
May 31, 2018 4:47:13 AM MDT

It took me a few days to adjust to the texture but after I did, I wouldn't use any other toothpaste. I ordered the lemon and I love the taste. I'm looking forward to finishing the 6 month challenge!

Great taste
By Silver
May 30, 2018 8:48:32 PM MDT

Will definitely continue using and buy again. Love how clean it makes my mouth feel.

By Jo Forrest
May 30, 2018 4:03:29 PM MDT

I love the new toothpaste in a tube. Honestly, I was not a fan of the toothpaste in the jar, but the new tube is great. It leaves teeth feeling super clean!

Clean mouth
By RT Vance
May 30, 2018 1:01:00 PM MDT

For the first time as I can remember my mouth feels clean after brushing not covered in a chemical force field.

By Janet
May 30, 2018 12:43:39 PM MDT

I love the peppermint flavor. It is strong but refreshing!!

5 Stars
By Diba
May 30, 2018 12:07:37 PM MDT

Love this toothpaste! I'm in awe, finally the perfect, glycerin free paste!

Peppermint reminiaralization toothpaste
By Debbie
May 30, 2018 11:42:56 AM MDT

Different than anything I am used to! I had tried the cinnamon in the jar toothpaste, and wasn’t too fond of it....only because it was harder to get out of the jar than I would like! I switched to the wintergreen flavor. I like the tube and the flavor much better! I just wish it left more of the minty flavor after. But only using 2 weeks, I have noticed a difference.

Cinnamon toothpaste
By Jenn
May 30, 2018 11:09:28 AM MDT

Awesome! Keeps my teeth clean and feeling fresh all day long. Totally recommend it!!

I'll take it
By Brinlee Allen
May 24, 2018 11:00:25 PM MDT

I ordered the spearmint flavor of this toothpaste. I won't lie, if you are switching to this product from a normal drug store toothpaste, it's not the easiest transition, but it's worth it in the end. It is difficult to get used to a paste that isn't foamy in your mouth. The texture is very different. I'm sticking with spearmint to get that minty flavor we are all used to. Love it now! The one thing I'm not crazy about is my bottle can be very difficult to squeeze the paste out of. You have to squeeze really hard. Still more convenient and sanitary than a jar though.

Cinnamon toothpaste too hot!
By Bob
May 19, 2018 3:38:26 AM MDT

I reviewed this just after receiving my tube of cinnamon toothpaste so this is a add on to that review. After using it for about 2 weeks I find it way to hot to continue. It has caused my lips to be very chapped and it's way too hot to brush long enough to be effective in cleaning. I've requested that it be replaced with a tube of Spearmint paste to use.

By Oily Vegan
May 17, 2018 3:57:56 PM MDT

This is the best natural eo toothpaste I have tried. I love the clove taste plus it's great for your oral health.

By Name
May 16, 2018 5:07:06 PM MDT


By Stacia
May 15, 2018 11:17:31 AM MDT

I purchased the original flavor toothpaste. Although I don't particularly care for the taste, this toothpaste leaves my teeth looking and feeling super clean and my mouth feeling fresh!

Great idea!
By Cheryl
May 13, 2018 7:17:48 PM MDT

This is very user-friendly while it has the toothpaste in it, and the tubes are reusable for so many things!

By Daniel Mallett
May 9, 2018 10:30:58 PM MDT

I never thought I’d get so excited over toothpaste! While my family does own & operate this company, Jade Bloom has offered toothpaste for quite some time & I didn’t use it. Honestly, I didn’t like that it wasn’t in a tube (Because of our commitment to Mother Earth) & the formula wasn’t my favorite either.
Every issue I had has been addressed. The packaging is the most sustainable option I’ve seen on the market & the formula is the most natural I’ve seen.
Most importantly though, the taste and feel during and after use is better than anything I’ve ever used. We got Cinnamon, what’s your favorite flavor?

Strong flavor!
By Bob
May 8, 2018 5:11:11 AM MDT

Received my tube of cinnamon toothpaste yesterday and I must say it has a VERY strong fragrance to it. So strong I could smell it when I opened the mailbox! Used it this AM and love the taste....surprisingly strong, so much so that it is hot to the taste. Made my lips and gums a little numb and my mouth felt hot for a few minutes. The paste is very thick and I was afraid that the tube would burst squeezing it out but seems ok. There is so much cinnamon in it that you can smell it when you enter the bathroom, right through the tube. Cinnamon is my favorite scent/spice so I'm liking it very much .

I’m a customer. I’ll keep buying it.
By Andrew
May 7, 2018 7:11:59 AM MDT

Overall use - 9/10
Squeeze-ability - 9/10
First impressions -10/10
Flavor - 8/10
Post use satisfaction - 10/10

Kind of has to muscle it out of the tube but I was concerned about squeezing to hard and shooting it everywhere. Major kudos on putting it on the toothbrush. So much easier than warming up the jar and scooping it out. Loved the spearmint, kind of wished there was a “fruity” note but I could get over that. Loved that it didn’t make my mouth feel oily/greasy. I don’t like that about the jar. Teeth felt super clean. And even several minutes later I still feel the fresh mouth feeling.

Best Toothpaste Ever!
By Best Toothpaste Ever
May 7, 2018 1:25:40 AM MDT

I have tried many natural toothpastes before, and this is by far my favorite. The flavor and smell of the original blend is amazing, a minty cinnamon taste. Your mouth tingles and feels fresh and clean with truly good breath after wards, the squeeze container is so much better than the jar, I recommend everyone tries this stuff!

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